Knowledge sharing is the key. Once the researchers, engineers, and companies defined the potential for the development of the new autonomous workcell, the consortium applied for funding from the European programme, Horizon 2020 under the I4MS initiative in February 2015, and received the support for the new ReconCell project. The partners knew each other’s competencies well from the previous projects and collaborations. The work was divided according to each partner’s specialization.
While the ReconCell was carefully designed and developed, Blue Ocean Robotics was responsible for defining the product roadmap consisting of industry and business analysis, and contacting the potential users of the new solutions in order to fully understand their needs and requirements. This was a crucial step towards creating a solution that would be a precise response to the challenges faced by the manufacturers dealing with the parts assembling and long change-over time between the batches of products. The information acquired from the market allowed implementing desired improvements during the early stage of the development. Based on the market analysis, Blue Ocean Robotics created a business model defining the benefits that the ReconCell will bring to the SMEs. Blue Ocean Robotics also used their experience to commercialize the new workcell. Based on mapping different buying-selling behaviors on the industry market, the company has already co-created INHANCER, a new collaborative web-based digital platform to support the complex selling process. INHANCER will increase lead generation and collect feedback from potential customers or development collaborators about the new robotic solution.